OAK'S LAB

Minimalist identity for a startup incubator with charisma

Heavy and geometric, yet playful solution for OAK’S LAB, an exceptional startup incubator.

We were asked to crate an identity and a website.

The quality of their work has always exceeded my expectations.

Jakub Dluhy-Smith

CEO, CO-FOUNDER

The Logo

At first we all thought that an oak sprouting from a flask would make an ideal logo. OAK'S LAB rooted for the idea. Yet somehow, it didn't work. We also explored the idea of impossible objects, minimalist bubbles… Nothing stuck.

Then we realised that there was another way to go. I am sure that everyone knows what Pokémon is and I would wager that Professor Oak is a quite known character. You know what happens when you walk into Professor Oak's Laboratory for the first time? You get to choose one of three pokeballs. And they are placed on a table. Back to the drawing board, team.

oakslab logo design
oakslab logo design
oakslab logo design
oakslab logo design

Suddenly, everyone became more excited about the logo. The easter egg made it much more personal to OAK’S LAB and fun to us. After some refining and most importantly, boldening, we arrived at this heavy and geometric, yet playful solution.

oakslab logo design

Identity

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oakslab design
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oakslab design
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oakslab design

Website

We had some progressive ideas for the website, and... we decided to save them for later. Right now, the goal for the website is to clearly communicate that OAK'S LAB is an exceptional startup incubator.

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Since the layout chosen was quite predictable, we decided to use animations and parallax to direct the attention to the right places. This choice also gave us better control over overall look and feel.

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More Projects

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